Serving as downtown’s main street, “Clematis Street” in West Palm Beach, FL is home to the area’s nightclubs, restaurants, and shopping districts. Clematis Street was one of the original streets that Henry Flagler laid out in 1893 with the streets being named after native plants.
As settlers started to arrive, Clematis Street was already known as a frontier town that had a thriving business and entertainment district with storefronts, bars & saloons, and lodging. Some say the downtown area was well known as a wild and raucous Florida town that even rivaled the Wild Wild West!
Not much has changed over the last 120 or so years.
Clematis Street remains as the downtown hub but the city of West Palm Beach has grown in size around it. In the 2000s construction and developed occurred which attracted a larger population to purchase and move into the high rise condos being built. Along with the addition of CityPlace, downtown West Palm Beach continued to flourish in the 2000s!
Clematis Street Marketing
Our digital project started in 2008 when we began to market the downtown West Palm Beach area using Facebook. In addition to Facebook, we acquired various social media profiles related to Clematis Street such as Google+, Twitter, as well as securing Yelp and FourSquare business listings to help with local marketing and SEO purposes.
As one of the first full service digital agencies in South Florida to utilize Facebook for tourism marketing purposes, we’ve generated close to 43,000 “check ins” on Facebook since they’ve introduced that functionality in 2010.
In terms of earned media, it’s a tough number to put a price tag on but one that has grown over the years.
The Clematis Street community has reached close to over 27,000 Facebook Fans. Over the last 10 years, we’ve updated the page almost daily with some periods of ghosting.
It’s safe to say that the Clematis Street Facebook Page has generated over $5,000,000 in free earned “digital media” marketing for West Palm Beach.
Downtown is Changing
With new condo construction, a fresh startup culture, the addition of the Brightline Train, and the transformation of the old Macy’s retail store into the new Arts Center called, “Culture Lab“; downtown West Palm Beach is positioned for high growth in the next 5 to 10 years.
As our digital marketing agency has grown over the years, we decided in 2018 to launch a Clematis Street website to encourage more tourism to the City of West Palm Beach, FL.
As we are still in the process of adding more businesses to the downtown directory, our goal is to generate traffic to get indexed within Google’s search results but also provide users with information about events, restaurants, hotels, and more!
ClematisStreet.org was launched on Feb. 26th 2018 and we will continue to update this article with news related to the website and new developments.